{"id":13998,"date":"2025-11-07T10:10:44","date_gmt":"2025-11-07T09:10:44","guid":{"rendered":"https:\/\/forum.schreiner-group.com\/?p=13998"},"modified":"2025-11-18T08:26:54","modified_gmt":"2025-11-18T07:26:54","slug":"innovation-in-a-state-of-flux-rfid-between-tradition-technology-and-tiktok","status":"publish","type":"post","link":"https:\/\/forum.schreiner-group.com\/en\/innovation-in-a-state-of-flux-rfid-between-tradition-technology-and-tiktok\/","title":{"rendered":"Innovation in a State of Flux: RFID Between Tradition, Technology, and TikTok"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1763450794762{margin-top: 150px !important;}&#8221; parallax_background_image=&#8221;14788&#8243;][vc_column][vc_empty_space height=&#8221;615px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1606213327836{background-color: #ffffff !important;}&#8221; el_class=&#8221;article_bighead&#8221;][vc_column][vc_custom_heading text=&#8221;SCHREINER PROTECH&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;topcategory&#8221;][vc_custom_heading text=&#8221;Innovation in a State of Flux: RFID Between Tradition, Technology, and TikTok&#8221; font_container=&#8221;tag:h1|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>The Auto ID sector is at a turning point. Automation, IoT, and real-time localization are fundamentally changing more and more autonomous processes. Peter Altes, Managing Director of AIM-D e.V., the German-speaking unit of the global industry association for Automatic Identification, Data Acquisition, and Mobile Data Communication, talked to us about technological potential and underrated developments\u2014and why standardization is more important than ever before. <\/strong>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<strong>Mr. Altes, what development are currently determining the state of Auto ID technology? <\/strong><br \/>\n<em><strong>Peter Altes:<\/strong> A greenfield warehouse, today, is hardly conceivable anymore without RFID and automation. Now, practically any object is digitally allocated\u2014a prerequisite for fully automated processes. In the case of older, existing facilities, though, the situation looks completely different. That always raises the question: how high is the innovation pressure? What can be changed and, above all, what are the costs? A transformation in ongoing operations resembles open-heart surgery: risky but required.<\/em>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_empty_space height=&#8221;15px&#8221;][vc_single_image image=&#8221;13996&#8243; img_size=&#8221;large&#8221; add_caption=&#8221;yes&#8221; onclick=&#8221;link_image&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>What has been misjudged or perhaps missed out on to some extent in recent years?<br \/>\n<\/strong><em>The idea at the beginning of the RFID hype that my yoghurt cup would be equipped with an RFID tag costing 1 cent communicating with me from the fridge telling me that its best-before-date was about to be reached: that tends not to make a lot of sense and is at least economically unfeasible.<\/em><\/p>\n<p><em>Now if we take real-time localization as another example the situation looks different. Even though that technology has been available for a long time the market for it was only sustainably opened a few years ago, which then accelerated the innovation cycle. \u00a0<\/em><\/p>\n<p><em>Human identification is another field reflecting the conflict between potential and its ultimate realization. Take a healthcare facility in which bedside sensors indicate that a resident has not gotten up as usual. That example shows that while a feature like that is technically feasible without any problems data protection and privacy must always be considered. In that respect, I\u2019d like to rephrase the question and say that in some cases potential has not been fully tapped yet but not that it has been \u201cmissed out on.\u201d<\/em>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]<strong>How is the industry changing in general?<\/strong><\/p>\n<p><em>Let\u2019s face it, the crucial aspect is how we SEE the developmental potential, and that\u2019s where we can clearly detect that things are opening. While thinking used to take place only in one\u2019s own silo, the industry is now looking toward the left and right, and out of the box. That\u2019s a positive because no technology can accomplish everything. Complex projects call for a technology mix. In that respect, large corporations are sometimes more flexible than SMEs where the saying frequently is, \u201cWe\u2019ve always done it that way.\u201d But business pressure is growing\u2014and awareness is changing as well. We can also tell that\u2019s happening in our association: younger members contribute new perspectives. \u00a0<\/em><\/p>\n<p><em>Let me put it this way: We used to have product sheets and now there\u2019s TikTok. That doesn\u2019t mean that soon we\u2019re going to be selling Auto ID products and solutions on that platform\u2014but it does show how communication is changing: short, concise, easy to understand. That\u2019s the way forward.<\/em>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]<strong>Where are you currently seeing the greatest challenges for the industry? <\/strong><\/p>\n<p><em>A subject that I feel is currently still underrated is standardization. Granted, it\u2019s tedious work but it\u2019s immensely important! \u201cWhy? Because purely proprietary systems would give a company only short-term advantages\u2014and, honestly speaking, half-life is getting shorter and shorter. \u00a0<\/em><\/p>\n<p><em>A globally connected world needs interoperability, in other words, a common language and that\u2019s exactly what we support as an association.<\/em>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][vc_column_text]<strong>Now venturing a look into the future, where are we going to be in 2030?<\/strong><\/p>\n<p><em>I firmly believe that we\u2019re going to see another leap in AIDC technologies in the next few years. We\u2019ve now been through two dents, the coronavirus pandemic and the current market uncertainties, and that has increased the pressure to act. Despite all these crises I\u2019m optimistic and am telling you: in five years, we\u2019re going to be in better shape than we are today! Big solutions are in demand now and they\u2019re going to generate the market too. As an association, we\u2019re going to keep flying the flag, creating awareness\u2014because the journey is far from having ended.<\/em>[\/vc_column_text][vc_empty_space height=&#8221;25px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;kastenunten&#8221; css=&#8221;.vc_custom_1744104006543{background-color: #004a9b !important;}&#8221;][vc_column][vc_column_text]<span style=\"color: #ffffff;\"><strong>AIM-D e.V. \u2013 Driving Force for AutoID and Digitalization<\/strong><\/span><br \/>\n<span style=\"color: #ffffff;\">AIM-D e.V. is the leading industry association for Automatic Identification (AutoID), data capture, and mobile data communication in Germany, Austria, and Switzerland. As part of the global AIM network, the association promotes the adoption of technologies such as barcodes, RFID, NFC, and sensors \u2014 key components for Industry 4.0 and digital value chains. With over 120 member companies, including Schreiner Group, AIM-D actively supports standardization, drives innovation, and provides a platform for knowledge exchange and market development.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The Auto ID sector is at a turning point. Automation, IoT, and real-time localization are fundamentally changing more and more autonomous processes. Peter Altes, Managing Director of AIM-D e.V., the German-speaking unit of the global industry association for Automatic Identification, Data Acquisition, and Mobile Data Communication, talked to us about technological potential and underrated developments\u2014and why standardization is more important than ever before.<\/p>\n","protected":false},"author":2,"featured_media":14810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[188],"tags":[203],"class_list":["post-13998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schreiner-protech-en","tag-rfid-nfc-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovation in a State of Flux: RFID Between Tradition, Technology, and TikTok - Schreiner Group Forum<\/title>\n<meta name=\"description\" content=\"The Auto ID sector is at a turning point. Automation, IoT, and real-time localization are fundamentally changing more and more autonomous processes. 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Automation, IoT, and real-time localization are fundamentally changing more and more autonomous processes. 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