Our Vision and Mission


Our Vision and Mission

200 million euros in annual sales, 1,200 employees, and some seven million hightech labels produced on every single day: Schreiner Group’s success story is based especially on strategic elements such as customer intimacy and customer-focused innovation as well as on the consistently high quality and uniqueness of our products. To continue looking forward to a successful future, we require a clear set of objectives and guidance. That’s why we looked at the challenges of the future and jointly developed a motivating Vision and Mission.

Our Vision

Schreiner Group is the preferred partner for Healthcare, Mobility and General Industry.
Our high-tech labels and functional parts create smart solutions.
This is how we help make life healthier and safer and enhance human mobility.

The Vision describes an attractive picture of the future that we’re striving to achieve. Our Vision Statement (see above) summarizes the key elements and shows with which products and in which markets we want to be successful and what contribution to society we want to make as Schreiner Group. “As a result, all employees have the same attractive picture of the future in their mind’s eye and are able to intensively identify with Schreiner Group and commit to our shared goals and interests. The Vision provides meaning and should always remind us of where we want our pathway to lead us in the longer term,” explains CEO Roland Schreiner.

The Mission on the other hand describes a company’s purpose and commitment. It states in very specific terms what we want to achieve for the benefit of our customers, our employees, and, ultimately, for all of our stakeholders, and therefore provides all of us with outstanding guidance of how we should act on a daily basis,” says Roland Schreiner. Schreiner Group’s Mission consists of five specific sentences—that can be found on the right-hand page along with a related symbolic image. In summary, we can say that the Vision and the Mission are the top tiers. The Strategy shows how we want to achieve our Vision and live up to our Mission. Derived from this are various overarching annual goals that in turn result in specific projects, which clearly shows that each and every employee in performing their daily job contributes to the “big picture.”

Our Mission